The second of nine children, Hilfiger knew from a young age
that he wanted to pursue a career in fashion.
Rather than furthering his education, an 18-year-old Hilfiger
decided to work in retail -- apparently he had an innate business
sense, even early on.
Always aiming to work with a product "for the people," (as
seen in his present ads), he opened a store appropriately named "The
People's Place", in upstate New York.
Hilfiger would trek down to New York City to get his hands on
jeans and bell-bottom pants that weren't available in his hometown,
and sold them in his store.
Well, the people didn't respond as well as the budding entrepreneur
would have hoped, and The People's Place went bankrupt when Hilfiger
was 25. It seems that he learned the hard way.
After turning to the design aspect of clothing by designing
for the rest of his stores in upstate New York (a total of 10),
Hilfiger picked up the pieces and headed to New York City with
his wife, Susie. Although he was offered design assistant positions
with bigwig designers Calvin Klein and Perry Ellis -- and was
broke -- he turned them both down with greater plans in mind.
Hilfiger met Mohan Murjani (he owned the license of Gloria Vanderbilt
jeans), who offered to back his business. Murjani went bankrupt,
but Hilfiger bought back his company with the help of two partners.
A year after Tommy Hilfiger, Inc. was founded, the company went
public and built the company into the empire it is today.
Hilfiger was President of the company from 1982 until 1989,
but has designed clothes under the Tommy label since 1984. Presently
Director of the Company (since 1992), Honorary Chairman of the
Board (since 1994) and Principal Designer, Hilfiger took what
started as men's jeans and sportswear, to a half-billion-dollar
empire encompassing menswear (including tailored suits), women's
wear, children's wear, footwear, eyeglasses, fragrances, and
home furnishings.
Although Hilfiger claims to have always targeted
his clothing "for
the people," he was embroiled in controversy after a story
made its way through the media rumor mill, accusing Hilfiger
of racist remarks. The racist comments have been denied by
media personalities and Hilfiger himself, and his line continues
to
be worn by everyone from yuppies to rappers.
Early on in his career, Hilfiger ran an ad
campaign which proclaimed that he, along with Perry Ellis,
Ralph Lauren, and
Calvin Klein,
are the "4 Great American Designers For Men"; although
the statement may have been premature, it isn't far form the
truth -- Hilfiger was awarded the "From the Catwalk to the
Sidewalk Award" at the first VH1 Fashion and Music Awards
(in 1995), and was named the 1995 Menswear Designer of the
Year by the Council of Fashion Designers of America.
Hilfiger, who names music as one of his inspirations,
ran an ad campaign that presented Tommy as the sponsor of
the 1999
Rolling
Stones "No Security" tour -- the ad campaign bombed,
although his alliance with Britney Spears worked better, as
it remained more in line with his target market.
Hilfiger's casual approach to fashion (remark
that his label is called "Tommy", not the more pretentious "Thomas")
has helped place his label in a league of its own, in what he
describes as "traditional, with a twist". Whatever
it is, his ads, which are inspired by Americana and good old
rock 'n' roll, as well as his clean-cut, simple and recognizable
designs, have led to an empire that is considered one of the
highest-ranked publicly traded clothing companies.
Hilfiger lives with his wife and 4 children in Greenwich, Connecticut,
and spends vacations in his summer home on the island of Mustique,
next to Mick Jagger (who incidentally appeared in Hilfiger's
rock 'n' roll ad campaigns).