Born Ralph Lifshitz on October 14, 1939, in the Bronx, New
York, Ralph Lauren has come a long way from his days of sharing
a bedroom with two of his brothers. Growing up in a middle-class
Jewish family, Ralph and his three older brothers were raised
by his mother, while his artist father painted houses.
Lauren's fashion sense was apparent at an early age when he
would purchase expensive suits with the money he earned working
at his after-school job. Although he knew he could find his
clothes at a less expensive price, he made it a point to look
stylish in his expensive threads -- and he has succeeded at
looking cool in his attire since the age of 12.
One would think that Lauren attended fashion design school,
but he actually studied business at City College in Manhattan,
and dropped out short of receiving his business degree.
Student by night, Lauren would work by day
at two glove companies as a salesman. He then worked for
a tie manufacturer
named
A. Rivetz & Co., which ultimately led to the fashion
empire he leads today.
While working at A. Rivetz & Co., Lauren
began designing wide ties, which spawned his first entrepreneurial
career.
With his tie designs and a $50,000 loan, Lauren founded the
company Polo Fashions in 1968. Along with his older brother,
he chose the name Polo because of the power, style and intrigue
that the brand has always been associated with.
The Polo brand known today as the preppy English-tweed look
it conveys did not get to be a million dollar empire because
Lauren was lucky, nor because Lauren had an immaculate sense
of style. Lauren not only had an innovative mind, but he also
knew that packaging and presentation were of utmost importance
-- something he didn't need to learn while studying for his
business degree.
In the late 60's, while Lauren was trying to develop his line
of wide ties, Bloomingdale's insisted Lauren remove his name
from the ties' label, and make his ties narrower. Not giving
into the retail giant Bloomingdale's, Lauren stuck to his guns
and refused to sell to the department store under such circumstances.
Suffice it to say, the retailer came back crawling to Lauren
and his ties under his terms, after having seen the brand's
success. The rest as they say, is history.
While Polo was considered the "power suit" of
the early 80's, Armani had brought the Italian power suit
back
in style later on in the decade, which pushed aside Polo's
preppy look. Lauren had fought back with his sophisticated
line of men's shirts and suits, made of fine fabrics. He
successfully catered to the office worker who wanted to look
stylish, while
looking powerful in the office.
Next came Lauren's line of women's clothing, followed by his
home collection line consisting of sheets, towels and furniture
in the early 80's.
It is Lauren's innovativeness, among many other traits of
the model businessman, that has made him the founder, designer
and chairman of a $900 million company. Not only was he the
first fashion designer to have his own store, but he was the
first to sell the whole lifestyle image that consumers flock
to worldwide. Lauren sells much more than clothes and home
furnishings; he sells a lifestyle image of sophistication,
class and taste.
His keen business sense, ability to stand by his product at
all costs and ability to prevail despite several business failures
are what make him a man whose net worth is $1 billion. A man
whose car collection ranges from a 1929 Bentley and a 1937
Alfa Romeo, to a 1938 Bugatti and a 1962 Ferrari.
A man who owns a ranch in Colorado, homes in Jamaica and Long
Island, an estate in Bedford, New York to add to his Fifth
Avenue Manhattan address. A man who offers everyone the opportunity
to look as good as he does, simply by purchasing his products.
His line of clothing and home collection have the taste and
snobbism -- minus the flashiness -- that make the Ralph Lauren/Polo
brand timeless.
Between school and his career move into the fashion industry,
Lauren served in the United States Army from 1962-1964, and
married Ricky Low-Beer after his army days. He is also the
father of three children, Andrew, David and Dylan.