Donatella attended Florence University until the mid-seventies.
Then, she joined her older brother Gianni in his fashion business.
Gianni was about a decade older than Donatella but the two were
very close. It seemed inevitable that they would want to share
their love for fashion. Although she started working as a Public
Relations person for Gianni, many people think her involvement
in the company was deeper, even at the early stages. Donatella
came up with the idea of using famous models to do their catwalk
shows. This gave the Versace name more press coverage. Donatella
Versace also had a knack for finding out what younger people
she met at nightclubs wanted to see in the fashion world. Her
brother ran everything by her before finalizing them. She was
given her own line called Versus.
Tragedy struck the Versace family when Donatella’s beloved
brother was murdered outside his mansion in 1997. Gianni had
once told his sister that if anything happened to him that he
wanted her to take over. Although, she took some time to mourn
Gianni’s death, her first solo debut of the mainline collection,
in the spring of 1998 was hailed a triumph. Then, a year after
her brother’s death, in July 1998, she presented a couture
show at the Paris Ritz. Gianni had always built the runway
over the hotel swimming pool. She did the same, adding her
own touch
by having the runway made of sheer glass.
Donatella Versace is known for her colourful
prints, stylish cuts and sensational sexuality. Who can forget
that barely-
there chiffon dress that Jennifer Lopez wore to the Emmys in
2000!
Recently, the house of Versace has become more in tune with
the modern career woman. Though Donatella stays true to her
brother’s
fashion philosophy, her collections now offer more variety.
Today, she holds the reins to the production of about twelve
collections
each year.
Donatella enjoys fame beyond the fashion world,
having celebrity friends like Madonna and Courtney Love.
Her glittering parties
have guests that include Elton John, Kate Moss and Elizabeth
Hurley. She also has her own fragrance, Versace Woman, launched
in 2001. Finally, the enthusiastic reviews and fashion profits
have afforded Donatella Versace a life that only the truly
wealthy can comprehend. If you would like more information
about Donatella
Versace’s merchandise, visit the Versace website at:
www.versace.com